In today’s fast-paced world of personal branding, understanding your natural communication style can be a game-changer – especially as an entrepreneur and small business owner! Not only will this help you create content that resonates with your audience, but it can also make the creation process feel so much more intuitive.
Discover Your Unique Communication Style
Before diving headfirst into the world of content creation, it’s essential to identify your natural communication style.
Do you find yourself as a verbal processor who enjoys sharing ideas over the phone or in person with friends and recording voice memos on the go?
Or are you the type who prefers putting pen to paper, journaling as a way to process thoughts?
Recognizing your natural way of communication in real life is the crucial first step in understanding how to approach your personal brand and connect with your ideal client through your social media content.
Take a Communication Style Quiz
If you’re not sure which is your method of communication, try taking a communication style quiz.
These quizzes can provide insights into your preferred methods of communication, which can be a valuable starting point for your personal brand and content creation process. Remember that everyone uses all the types, but you’ll be stronger in some specific areas!
If you already know what your communication style is, I recommend taking this brand strategy quiz to see how to implement your skills in your brand and content strategy best!
You will get a detailed brand strategy PDF guide based on your results.
Using Your Communication Style to Create Content for Different Formats
Creating authentic content can feel easy and genuinely excite you! You know you’re onto something good when ideas just flow, and you can’t get them out fast enough.
The key is to lean into what comes naturally to you, and then use that to create other content that you might not typically connect with as quickly.
If you’re the type who loves to write, kick things off with a blog post for long form content, or Threads/IG Caption for short form. Both of these can feel like a chat in your journal, and you can later repurpose your content from either for maximum impact. Try turning related Threads into a carousel for Instagram, and then using that to create a TikTok video. Or use your blog as a script of sorts to make a YouTube video – it’s like bringing your thoughts to life.
Writers can also embrace their natural communication style to get inspired about the direction in which they want to take their business or content creation – tools like The Brand Bible Business Journal can be a great opportunity for reflection and growth, all while getting you more aligned with what is truly authentic to you!
If you’re a verbal processor, try turning on your camera or a voice memo and start chatting away. TikTok or YouTube can be your stage for videos like this, or you can create a podcast! To repurpose this into additional content, you can transcribe it and plug the transcript into tools like ChatGPT to help you draft newsletters, blogs, or social media captions.
Still feeling unsure of how to get started? The Brand Bible is a great tool for entrepreneurs to use both written and verbal sharing, all with a guide for how best to do it! It’s strategic and great for engaging with your followers, all while creating things that fully align with your goals.
In a world that values cranking out content don’t succumb to the pressure of following rigid schedules or batching content. Allow your creativity to flow naturally.
Create when you’re inspired, and stay true to your natural communication style. You’ll find that content creation becomes not just easier, but more impactful and authentic. I talk about this more in depth in The Livin Vivaciously Podcast!
The key is to create content that feels effortless… You’re creating with spaciousness and ease, rather than forcing yourself into a box. When it’s authentic and true to your style, it not only makes content creation more fun for you but also resonates better with your audience.