These days, even though business trends are constantly changing and it can feel frustrating to grow your online business, I’ve found a lot of success in a specific approach that often flies under the radar, waiting to transform your personal brand journey.
Welcome to the realm of brand collaborations—a strategy not just for the seasoned influencers, but for business owners willing to embrace a strategic brand partnership that can amplify their presence and authority.
Since this is not only an effective method of business growth, but also a FUN one, let’s dive into more about what they are and what makes a successful brand collaboration.
What is a strategic brand collaboration?
A brand collaboration between business owners isn’t just a merger of efforts; it’s the art of co-creation.
It’s the moment when two minds, two brands, unite to bring forth something magical. And here’s a secret: your audience size doesn’t matter.
This mind-meld can bring forth IG Live collabs, podcast interviews, workshop developments, or even a digital product like the Instasite!
More than size, your platform shows your work ethic and seriousness…No one is willing to invest time and energy on a collab with someone who doesn’t invest in their own business first.
If you’re looking to grow your own brand a bit more before you’re ready to collab, my VIP day is a great tool for developing your brand strategy and connecting you to your brand’s essence – you’ll be ready to collab with your new biz bestie in no time!
How can brand collaborations grow your income, authority, and reach?
Brand collaborations open doors to new revenue streams. Think fresh products, innovative services, and ventures that might not have materialized otherwise!
They also expand your brand presence and authority, and introduce your brand to a whole new audience, potentially translating into new followers, subscribers, and leads. It’s an exchange that fuels growth for both parties, which is amazing for entrepreneurs.
This month alone, I’ve gained about 2k email subscribers from doing collabs with two different businesses… AND over the past year, a single digital product I co-created with my biz bestie has brought in over $25k! You can do this too.
How to ask for a brand collaboration and get to the YES!
The art of asking can make all the difference between a successful brand partnership and a missed opportunity.
Collaboration etiquette is a delicate dance that can either give you the reputation of a great partner, or discourage people from wanting to work with you
Keep in mind the key to securing a “yes” is to streamline the process, making it as easy as possible for your potential collaborator to respond with that “yes.” So, here’s how!
1. Set the foundation (this takes time!)
Engage genuinely with potential collaborators on their turf—social media. Authentic interactions and support forge a solid foundation for future collaborations.
Actually be interested in them! You should collab with someone who is aligned with your business values, so if you’re not interested in them that’s a good indicator that you should look elsewhere.
Familiarize yourself with their content, audience and offerings! Taking the time to understand them, their mission and goals shows respect and commitment. People aren’t interested in collabs when you haven’t taken the time to learn about their brand and what they love talking about
Build your own presence – I’m not talking about your follower count but rather the consistency with which you actually show up on your own platform! People don’t want to collab if you don’t have your own brand put together first. And if people see you owning your own stage, showcasing your authority and point of view, they might even ask you for the collab!
2. Time to make the pitch
Send a clear request about what you want to collaborate on! Present a well-defined concept that aligns with your collaborator’s brand and interests (if you have no idea what you’d interview them about, or no specific collab idea, figure that out before you contact them!).
Give them a few specific time options that are a couple weeks from the time you’re first contacting them – everyone is busy, don’t ask for it to be in the next few days or the next week. Also, don’t be discouraged if they are unavailable or not interested…not everyone is aligned! View it as a practice round, and keep reaching out to other people for a more aligned partnership.
3. Once they’ve agreed to the brand collaboration, and you’ve confirmed a time, keep up the organization!
You got them to the “yes,” but it doesn’t end there. They’re still a VIP!
Send a calendar invite, and request their headshot/bio ahead of time. Show up to the meeting time prepared and ready to listen to them as well…it’s a collaboration after all!
Have questions ready for your conversation, be it an IG Live, a podcast interview or a collaboration where you will create an offer together, always come in with preparation
Successful brand collaborations
As you embark on your journey of brand collaborations, I encourage you to start with Instagram collaborations!
They’re the most accessible for expanding your audience, acquiring fresh leads, and even paving the way for future opportunities like guest teaching on your partners’ platforms.
It’s time to rethink the notion of the “one-woman show.” History reveals that entrepreneurial success often thrives when innovative minds come together, each complementing the other’s expertise.
Beyond the immediate revenue streams, brand collaborations have the potential to unlock doors you may not have imagined. They can lead to speaking engagements, mentorship opportunities, and the invaluable experience of having a trusted ally to bounce ideas off of.
So, embrace the magic of collaboration, for it’s not merely about profit—it’s about cultivating a thriving ecosystem where creativity knows no bounds.
In today’s digital age, social media platforms like Instagram have become essential tools for building a strong online presence and connecting with your target audience. As an entrepreneur, you have a unique opportunity to harness the power of Instagram and leverage it for business growth. But how do you decide whether to use a personal brand account or a strictly business account?
As someone who has had to navigate this decision before, I want to share helpful information with you so that you can decide what will work best for you and your business.
Leveraging Your Personal Brand on Instagram:
Let’s talk about the magic of personal branding on Instagram. Picture this: your personal brand becomes a powerful funnel that drives traffic and engagement to your business page. It’s all about sharing your unique point of view and experiences in relation to what you offer.
By doing so, you create a genuine connection with your audience. Creating that trust and connection through your personal brand then drives interest and engagement for the products or services you’re offering.
Not sure how to build a powerful personal brand quite yet? Check out this FREE quiz I created to help you get started strategizing!
Thoughts on Building Both a Personal Brand and Business Account:
One question that often arises is whether to create both a personal brand and a business account. My response is simple: do you have the capacity and ability to show up for both? As the face of your brand, you can merge both your personal and business accounts.
This approach allows you to infuse personal elements into your business brand, creating a more authentic and relatable experience for your audience. Maintaining two separate accounts requires time, effort, and consistency. While having both accounts can be ideal for certain situations, it may not be practical for everyone, especially for solopreneurs or those starting out.
If you’re running a product-based business, choosing a business brand as your primary account and incorporating personal elements can create a perfect balance. Showcasing your products, behind-the-scenes moments, and sharing your story can strengthen the connection between your brand and your customers.
On the other hand, if you’re a service provider, leveraging your personal brand becomes even more crucial. Use your personal account to build trust, establish yourself as an expert in your field, and create a connection with potential clients. Let your personal brand be the gateway that leads them to your business.
Personal Brand Instagram Account
A personal brand Instagram account is somewhere to share your unique point of view and experiences in relation to what you offer on your business page so people feel connected with your message and then are more inclined to explore your business offerings. You’re basically an influencer for your business!
Pros:
Authenticity: Sharing personal experiences and stories allows you to connect with your audience on a deeper level and build authenticity, which can lead to stronger relationships and trust.
Differentiation: Infusing lifestyle and personal content into your brand helps you stand out from competitors by adding a unique and recognizable aspect to your brand identity.
Relatability: By showcasing personal interests, hobbies, and values, you create connection points with your audience, making it easier for them to relate to you and your content.
Brand Trust: Sharing personal values and experiences helps establish trust with your audience, as it demonstrates transparency and showcases the human side of your brand.
Unique Perspective: Personal content allows you to provide a fresh take on common topics, adding an interesting dimension to your expertise and distinguishing yourself as an authority in your niche.
Cons:
Boundaries: Sharing personal content requires careful consideration of boundaries. You have to decide what you feel comfortable sharing and what is applicable to your brand.
Privacy Concerns: Sharing personal information publicly may raise privacy concerns. It’s important to assess the potential risks and take appropriate measures (like not sharing your specific location while you’re still there).
Time and Effort: Maintaining a personal brand Instagram account requires consistent effort and time investment. Creating and curating personal content can be more time-consuming compared to a strictly business account.
Strictly Business Instagram Account
A business Instagram account is designed for promoting products, services, brands, or professional endeavors. It provides a public presence by default, allowing anyone to view and follow your content.
Pros:
Professional Focus: A strictly business account allows you to maintain a clear and focused brand image, centered around your professional expertise or products/services.
Efficiency: With a dedicated business account, you can streamline your content creation process by focusing solely on industry-related topics, saving time and effort.
Networking Opportunities: A professional account can provide greater networking opportunities with other businesses, influencers, or industry experts, facilitating collaborations and partnerships.
Cons:
Lack of Personal Connection: A strictly business account may struggle to establish a personal connection with your audience, potentially making it harder to build trust and loyalty.
Brand Differentiation: Strictly business accounts within the same industry can often seem similar, making it challenging to stand out and differentiate your brand from competitors.
Limited Engagement: Without personal content, the level of engagement and emotional connection with your audience might be lower, potentially affecting the reach and impact of your posts.
Relatability Challenges: Strictly business accounts may find it harder to relate to a broader audience outside of the industry-specific content, limiting your potential reach.
Missed Opportunities: By not sharing personal experiences, you may miss out on opportunities to showcase your unique perspective or offer a fresh take on industry-related topics.
How Much Personal Content is “Appropriate” for a Business Account:
The question of how much personal content is “appropriate” for a business account comes up a lot! It’s essential to think beyond the traditional notion of what a business should and shouldn’t be. Instead, ask yourself, “Will this personal content relate, connect, and move my ideal client?”
Your personal content should align with your core messaging and resonate with your target audience. It should provide value, evoke emotions, and spark meaningful conversations. Remember, even “personal” content can be used to build authority and establish your expertise. Find a balance between personal and authority-building content, and ensure that each piece you share aligns with your brand’s identity and values.
Final Thoughts
Overall I believe in a personal brand account that acts as a funnel to your business account…some sort of a hybrid brand where you balance showing your lifestyle content and business expertise. This is perfect for service providers for example business coaches.
If you are a product based business, you need a separate business brand account to showcase your products and user generated content and a personal brand account that helps people see who the founder is, what their values are and how they themselves use the products. A great example of this is Marianna Hewitt, founder of beauty brand Summer Fridays.
If you are ready to build an online brand that allows you to live a freedom and joy filled life, check out my VIP Brand Strategy Day for a work session where you get my eyes, ears, and brains 1:1 on your brand as a whole to unearth the blocks in your brand that are driving you nuts and connect you to your brand’s essence for more alignment, impact, & income!
I also offer a customized social media branding package, which is a done for you, one-stop-shop, where we bring your vision to life with complete brand strategy, content strategy, creative direction, visual branding, and custom social media templates to launch your brand!
For online business owners and entrepreneurs, visual branding is a critical part of marketing success.
With the ever-increasing competition for consumer attention, businesses need to harness the power of design to create a strong and recognizable brand identity, even as personal brands.
So let’s explore the significant role that visual branding plays in online marketing and how it can propel your business toward success.
Understanding Visual Branding
Visual branding encompasses the design elements that define your brand’s identity and make it easily recognizable.
From logos and color schemes to typography and imagery, visual branding shapes the perception or “vibe” of your brand.
By creating a cohesive and visually appealing brand identity, you can establish a strong foundation for your online marketing efforts – and keep people coming back to you to check on offers and products because they know what your “vibe” is and if they’re aligned with that.
The Impact of Visual Branding on Online Marketing
Visual branding is a value add to your offers and brand presence. It’s what sets you apart from the competition and drives up the perceived value of what you are selling.
Visuals play a pivotal role in capturing attention and driving engagement in the online world – well-designed visuals have the power to make a brand stand out, even when there are other brands offering the same thing as you!!
Cohesive visual content, such as brand-aligned images, videos, and graphics, can grab a viewer’s attention and leave a memorable impression.
If it evokes the right emotions and conveys your brand’s message effectively, visual branding will create a memorable brand experience for your target audience and connect you with your ideal client.
5 steps to build a Cohesive Visual Brand Identity on Social Media
Consistency across all visual elements reinforces brand recognition and fosters a sense of trust and familiarity among your audience . Try these 5 steps to maintain a cohesive visual brand identity in your social media presence:
Step 1: Define your brand vibe. Ask yourself “what do I want my audience to feel when they experience my brand?”
Step 2: Choose keywords that align with the vibe you’ve decided on for your brand! Use these keywords to start putting together a moodboard on Pinterest for your brand.
Step 3: Start creating your brand’s color palette. Use your Moodboard on Coolors.com to pick out colors.
Step 5: Design a set of Canva templates that match your vibe, colors and fonts so you can easily create brand aligned graphics on social media.
How to use the power of Visual Branding in Social Media Marketing
Social media platforms are visual-centric spaces, making visual branding even more essential.
High-quality images, branded graphics, and videos help capture attention as users scroll through their feeds. You want people to recognize your brand as they scroll as this over time builds brand trust.
Some easy ways to do that are:
Use high-quality photos that match your brand vibe, I don’t recommend stock photos if you can invest in doing brand photoshoots every 6-12 months
Use cut-out images on your graphics to add a personal touch to your content and some FUN!
Use consistent colors and fonts across your graphics but you can freshen up your brand templates every few months to keep it fresh by purchasing new templates
Use consistent copy and language that reflect your brand voice and vibe
Final thoughts
I recommend you start with defining your brand voice, message and strategy and then move on to creating your visual brand identity for social media.
Check out this free brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.
Remember that consistent visual branding across social media channels enhances brand recognition and creates a cohesive online presence.
By aligning visuals with your brand’s tone and messaging, your business can effectively communicate its value proposition to the target audience.
What if you were able to show up with more excitement and joy in your brand, business and on social media? What would that feel like?
And what if there was a tool that can help you understand how to operate from a place of more ease and joy by bringing awareness to your unique personality and energetic “type” so you can optimize your energy and align yourself with the world around you, including your brand?
Let me introduce you to Human Design!!
By understanding how your energy flows and your unique personality traits, you can make aligned decisions for yourself and build a brand strategy using Human Design that matches your energy. After all, your life is a culmination of all your decisions and indecisions to date.
What is Human Design?
Do you ever wonder why you make decisions different from your biz bestie? Why sometimes you are vibrating so high and other times you are just – meh?
Human Design is a system that combines astrology, the Chinese I Ching, the Kabbalah Tree of Life, and the chakras to create your unique “bodygraph.”
A human design chart “bodygraph” is created uniquely for you based on your unique birthplace, time, and location and represents a map of the cosmos when you were born and also three months before (as your brain was developing in the womb).
The five types are Manifestor, Generator, Manifesting Generator, Projector, and Reflector. Each type corresponds with a particular authority and strategy – following this will help guide you to make decisions that feel more aligned with you and your brand.
Creating Ease in Your Business with Human Design
When your brand strategy is designed with your human design chart in mind, you create a brand that is authentic, unique, and effortless to communicate. It can also help you make decisions with ease since they are aligned with your true self and come from a place of inner guidance.
4 ways your brand can grow using Human Design:
Communication. When your personal brand is aligned with who you are, you are able to come up with a marketing plan that allows you to show up in a way that is magnetizing to your ideal client.
Confidence. Making decisions that are in line with your true self and your personal decision making strategy based on your Human Design Type will help to avoid decision fatigue and stress by removing doubt.
Authenticity. You understand what is YOUR MAGIC and that everything about you is what will attract the right audience to your brand so you lean more into what makes you!
Energy. Knowing how you energetically operate allows you to tap into your unique energy flow of when you are most productive and when you need to rest to create brand goals and a strategy that supports you and your business.
You can learn more from my expert friend Elle Hamilton of ElleUndefined who I collaborated with to create this unique brand strategy quiz with to help you grow your brand and run your business it with more alignment.
P.S. Elle offers customized Human Design readings, get $$ off your session with her using code MARINA
Using Human Design to Align Your Brand
Let’s face it. Personal branding is –personal! Understanding your Human Design type allows you to embrace all the parts of you while incorporating them into your brand to find joy & truly connect with the people you want to serve. So why not harness this knowledge to grow your business through alignment and less friction?
Learn about your unique strengths, weaknesses, and strategy from the BodyGraph results
Identify your unique selling points. How do they align with your personal values and passions?
Use this info to create a brand message, or purpose statement, that resonates with your target audience and aligns with your authentic self
Take my Authentic Brand Strategy Quiz to get a PDF with your own unique brand strategy recommendations based on your personality, energy and, Human Design
An Aligned Brand is Just a Step Away
When your brand is designed with your human design chart in mind, you create a brand that is authentic, unique, and effortless to communicate. It can also help you make decisions that align with your true self, and tap into your unique strengths and gifts.
So, if you have been struggling with showing up online, sharing your message or feeling drained by your brand and business, I designed this brand strategy quiz with Human Design and Life Work Balance expert Elle Hamilton, to help you understand how to show up in your business in alignment with your unique energy, personality, and Human Design.
Personally, self-awareness and self-discovery tools like this have saved me from a toxic corporate job that was making me more miserable every day. I made joy a priority in my life again to reconnect with my soul.
I realized nothing was “wrong” with me and that certain work environments simply didn’t align with my soul and energy. Now I run my brand and business in a way that aligns with my Human Design, energy levels, personal strengths, and personality.
If you are ready to build an online brand that allows you to live a freedom and joy filled life, check out my brand development coaching program. This program gives you hands-on experience creating your brand from scratch, including messaging and social media strategy. And of course, Human Design!
If you want to dive deeper into your unique Human Design chart, you can book a 1:1 reading with Elle and use code MARINA for money off. *
*This is an affiliate code, I only recommend tools and services I have used myself and loved deeply, Elle is incredible and I highly recommend working with her once you are ready.
As a business owner, the end of a year is a common time to reflect on business goals. If you’re not hitting all your goals this year, you may be questioning if your branding is at fault.
As a brand you want to stand out and be noticed for what your company stands for. You may think, “If only my business or personal brand had a new look!”
But how do you know if your business could benefit from a rebrand or brand refresh?
Rebranding and a brand refresh are the two most effective ways to give your business a new look. Both are effective, but if you don’t know what to do or when to do it, you can waste a lot of time and money.
Let’s not do that, okay? Your time and energy is precious. So, first let’s understand the difference between a rebrand and a brand refresh.
What is a Brand Refresh?
Think of a brand refresh as a makeover to upgrade the visual design, but the brand remains mostly the same in terms of messaging, values, and overall brand personality. A refresh can introduce new shades to your brand colors, graphic elements or a new set of branded social media templates.
A brand refresh is similar to the new scarf and boots added to your wardrobe to spice up the many outfits you already have.
You might seek a brand refresh if your business has matured. Maybe your visuals don’t align with your brand messaging or speak to your brand personality. A new set of branded templates could be just what you need to breathe life back into your biz.
What is a Rebrand?
A rebrand is a complete overhaul of your brand identity. It involves re-examining your brand strategy including market research, goals, and purpose. Some brands choose to undergo a complete brand transformation, which could include a new name, logo, fonts, brand colors, and even a new business model.
A rebrand is similar to donating all the items in your wardrobe that no longer bring you joy and updating it with items that do. You build a closet filled with clothes and accessories that give you confidence because they represent who you are.
You might seek a rebrand if your business has changed direction or you desire to pivot your original brand. Or perhaps you pivoted your niche and your ideal clientand services have changed.
If you’ve been in business a couple of years, more than likely your business has matured and you’ve outgrown your best DIY efforts. To prepare for rebranding, you will need to consider an overhaul on brand strategy, brand guidelines, and marketing collateral.
Questions to Ask Before a Rebrand
Get down to the root of your desire.
Why are you looking to update your brand?
Are you bored?
Are you finding it hard to show up for your audience?
Are you no longer finding joy in your business?
Rebranding needs to be done consciously. And being bored of your current branding can’t be the only reason!
Please resist changing your whole brand identity just because you’re bored or because you think, “I got zero clients in the last six months, my account is not growing. I think it’s my branding.”
It’s going to take your brand at least a year to make an impact. Don’t rebrand unless your core values shift or you’re changing business models, industry brand equity takes years to build and shouldn’t be discarded.
I’m not saying don’t rebrand because if done right it can set you on a blazing path to success. But do so consciously and thoughtfully. Take people on a journey with you as you explore new brand ideas. Test your ideas out in stories and see if people are engaging with them.
If you feel your business has matured and you’ve outgrown your DIYed branding maybe it’s time to invest in a professional approach to brand and content strategy.
Do I Need a Brand Refresh?
If you are just bored of your branding or feel disconnected maybe there are other things going on in your life influencing this feeling. Maybe all you need is a refresh!
Get inspired by creating a vision board. Follow competitors in your industry and take note of what you like and what you don’t like. Add customizable branded templates to your marketing collateral.
Take The First Step Towards a Brand You Love
A brand refresh and rebrand are often confused and used interchangeably. But when done correctly at the right times, they yield different results.
If you feel you need a change, don’t be afraid to take the first step. As an entrepreneur, having a brand that is fresh brings personal joy and business success. As you grow, it’s expected that your business will too.
If you find yourself dreaming about what your brand should look like. Start by asking yourself, why?
Take the time to define your joy, ideal lifestyle, and purpose. When your soul is in alignment with your business, you will know if it’s the season for a refresh or a rebrand.
If things are feeling stale or unclear, go back to the drawing board & see where the disconnect is between you & your brand.
If you’re an entrepreneur ready to bring your big brand vision to life, the Social Media Branding Package may be just what you need. This is a one-stop shop service for building a cohesive, stand-out brand AND content strategy that work hand in hand.
If a brand refresh could bring your brand back to life, these customizable branded Canva templates can get your business soaring high into the new year.
If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.
This blog post contains affiliate links, which means I will earn a small commission at no additional cost to you. Thank you for using my links.
Starting and growing your business doesn’t have to cost you a lot of money. Many early entrepreneurs make the mistake of misallocating their money and energy.
Part of sustainably and successfully growing your business is developing an entrepreneurial mindset to better prioritize and structure your business needs for growth.
Here are 3 tips for growing a small business to help you start making smart investments that will last for the long run.
Create a healthy relationship with money
Before discussing how to invest in your business, it is important you think about your relationship with money.
Whether you are creating a budget to quit corporate or have already quit, understanding how you relate to money is key.
Take time to understand how your past or current experiences shape how you view money, including how you spend or want to spend your money.
Understanding how you relate to money can help you create financial goals for your business, so you can more easily make decisions.
1. Close your knowledge gap and get paid more
There are various ways to make money, but the key to getting paid consistently and well is mastering your skill and increasing your business knowledge.
How you invest in the early years will differ from person to person, but the one thing every entrepreneur has in common is that they invest to close their knowledge gaps. What do you already know, and what do you need to know to make your business grow?
For example, if you already have a skillset you want to monetize, you are better off spending money on services that help you package your offers to get paid well– you can prioritize a brand or business coach.
If you are pivoting and learning a new skill, you can minimize your expenses by doing free courses on educational platforms like Coursera, EdX, and Hubspot Academy.
Your time and attention are as important as money when you are closing the knowledge gaps. How much time and energy you have will depend on various factors (e.g. if you still have a 9-5, if you have children, if you have caretaking obligations other than children, etc).
Set aside time to deeply focus on your education. Whether it is learning a new skill that will pay more or learning about sales, this knowledge sets the foundation your business needs to grow.
[Pro tip: Track your time with a tool like Toggl for 1-2 weeks. Also track your energy levels throughout the week to understand your energy flow. You will start to see how you can improve your time and energy management to work more effectively]
It can seem boring to learn some of these skills, but having the right knowledge will help you build a sustainable business that consistently brings in money.
And the better you understand how you operate, including what you enjoy doing and not doing, will help you decide how to delegate tasks later. You can then spend more time in your zone of genius and finding new ways to scale your business.
2. Get tools your business needs to move the needle
Don’t get caught up in the hype of logos and building a website. When you first start, spend money on the tools that are necessary for your business.
Unless you are building an e-commerce business or a business around blogging, you don’t need to spend your money on a website.
Canva pro if you are building templates. If you’re not, you can start with the free version. (These customizable branded Canva templates can get your business off to an amazing start!)
Website builders like Shopify if you sell products.
Tools for your wellness like the Vision Book I created, therapy, Calm, or mindset coaching because you are the person behind your business moves
There are many free tools like Google Meet for video calls or Clickup for project management. There are also many tools with free trials to help you decide whether a tool is right for you or not.
As you grow, you can spend more money on more powerful tools, but don’t start overspending on fancy tools that don’t serve you.
The key is to spend money on tools that help you streamline your workflow, so you can spend more time on money-making tasks or on enjoying life because if you are happy and energized, your business benefits from it.
3. Build a brand that connects with potential clients
Building a brand can be a game changer and should come before content pillars or a beautiful feed. Visuals are important to grab attention, but aesthetics without substance will not build a connection with your audience.
Branding is what helps you decide your messaging, niching, and services. If you know your brand, it is easier to make business decisions because your brand is your business compass.
By making brand-aligned decisions, it will be easy for people to understand your brand. The easier it is for people to understand your brand, the easier it is for them to remember it.
In a world where people are increasingly distracted, making it easy for people to remember you will increase awareness and leads for your business.
And because your message is clear, you will also attract aligned clients, so you can work with people who share your values to create the impact you want.
How you spend your first years in business can make it easier or harder to scale later on. Remember that these first few years are all about planting your seed (ideas) in good soil (business foundations).
If you want to build a business that lasts more than 1 or 2 years, take the time to cultivate your business the right way, and you will reap bountiful benefits.
If you are ready to build an online brand that allows you to live a freedom and joy filled life, check out my brand development coaching program. This program gives you hands-on experience creating your brand from scratch, including messaging and social media strategy.
If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.
