How to Quit Corporate and Build a Profitable Personal Brand

How to Quit Corporate and Build a Profitable Personal Brand

Leaving corporate and the comfort of a high-paying job to venture into entrepreneurship takes courage. This path is challenging, but if you are tired of working in corporate America, building a personal brand can support your business goals. 

I found success in entrepreneurship after quitting by creating a true-to-self brand and coaching women entrepreneurs on how to build personal brands that reflect their multi-passionate, vivacious selves.

This is what I have learned and what you can do to quit your job and start a profitable personal brand. 

Know When it’s Time to Quit and Why You’re Quitting

Before you ask yourself “how do I get out of corporate?”, check in with yourself to know why you want to quit. 

I knew I was ready to leave my job when I realized I didn’t envy anyone at my job. If you are constantly crying, your health is suffering, or are no longer finding joy in what you do, these may be signs you are not in the right place. 

You may be dealing with workplace bullying and are in a toxic work environment. Recognizing this may help you realize you do enjoy working in corporate but are dreading your current job. In this case, it is important to create a strategy to find a new job with a work culture you enjoy rather than start a business. 

If you are deciding whether the entrepreneurial journey is for you, there are a few things you can ask yourself to see if it’s the right fit for you.

Here are 5 questions to decide if entrepreneurship is for you:

Do you like consistency in your days? 

Entrepreneurship requires flexibility because your day to day will look different. Some days you may be taking care of backend work, other days you will be working with clients, and on another you may be learning a new skill for your business. 

In this journey, I’ve come to realize balance doesn’t exist, but, rather, it is about understanding your priorities. Sometimes you will need to focus on healing and others on growing your business. Prioritizing your needs is at the core of building the lifestyle you want and a business that lasts. 

Do you need recognition? 

If you are doing the work for fame, this is not for you. While we know the names of great entrepreneurs, none of them got there overnight. It may take years before your work is recognized. You should be driven by a bigger purpose that motivates you when your hard work goes unnoticed. 

Do you hold yourself accountable? 

It’s great to be your own boss! You don’t have anyone telling you what to do, but that also means you don’t have anyone telling you what to do. This means no procrastination or lack of discipline. You are responsible for keeping yourself focused and completing your tasks. 

[Bonus Tip: To help you in this task, remember to invest in tools that keep your work organized as you grow your online business]

Are you comfortable with “failure”?

Not everything you do will give you the results you expect. That’s the reality of entrepreneurship. You have to be willing to take those lessons, grow from them, and pivot. 

Starting your business starts before starting your business: it starts in your mind. You need to have the right entrepreneurial mindset.  

Are you comfortable with not pleasing everyone? 

Starting a true-to-self brand means you have to be comfortable speaking your mind even if others don’t agree. 

Your business is not built for everyone. It is built for your ideal client, and your ideal client will respond to you. Don’t blend in!

If you have decided that you are ready to quit for entrepreneurship, a key step in your exit strategy is setting up a financial plan. 

Create a Financial Plan and Say Goodbye to Corporate

To create a personalized financial plan take into account your lifestyle and your business goals. Take the time to calculate startup costs for your business. This will vary depending on the type of business you want to start, but knowing this information will help you better prepare.

Once you know your business expenses, take into account other expenses that you will need to grow such as investing in coaches, courses, and tools that will support your success.  

Knowing these details will help you create a realistic budget. Here’s an overview of the steps you need to take to create your budget:

  • Create financial goals for yourself and your business. 
  • Track your current expenses to better understand how you spend your money. 
  • Keeping in mind your goals and your expenses (present and future), create a budget.
  • Include an emergency fund.

[Bonus tip: Review your financial goals and budget on a regular basis to build the life you want. Check this complete checklist to create a budget that helps you quit]. 

Having your finances in order will remove financial anxieties and free up your mind, so you can focus on creating a brand that is true-to-you.  

Building a Profitable Personal Brand

Before we delve into how to build a profitable brand, let’s discuss WHY you need a personal brand. The answer is simple: business resiliency. 

A personal brand allows you to attract people who connect with your core message, so you stay visible and recognizable even if your business products or services change. 

There are various details that go into creating a profitable personal brand, but here are three main factors to consider.

Identify Your Brand Values

The first step in creating a personal brand is identifying your values since these will guide how your personal brand looks and sounds. 

For example, if you are someone who appreciates humor, this will impact how you express your brand voice. 

The same is true when you choose your brand colors. As an example, I chose my colors with the intention of creating a cohesive instagram feed as well as creating a feed that reflects my brand’s personality and core message of living a vivacious, freedom-filled life.

Create a Brand Strategy that Speaks to Your Ideal Audience

A brand strategy is the roadmap for your brand because it is built on your values, and it tells others why you are doing the work you do and who you serve. Because of this, it speaks to your ideal client at any point in their awareness journey. 

When you first start, you can start creating a clear brand strategy by sharing your journey and the lessons you are learning along the way.  (Try using these customizable branded Canva templates to keep your content consistent with your brand strategy!)

As you share your journey, keep in mind your why and who. This may vary from uplifting your community financially or helping more women achieve freedom. 

Sharing how your journey is moving you towards the impact you want to create or how your experiences motivate you will keep your brand focused.

[Bonus Tip: Having this core message will also help you identify content pillars for your instagram strategy]

The goal of your brand strategy is to connect with your ideal audience on a deeper level, so you are memorable and so they trust you when you present your offers. 

Turn Your Skills into a Profitable Brand

To ​​make money with your brand, you need to have a clear solution and offer. By sharing your journey as part of your content strategy, you know your audience aspires to have a similar lifestyle as you. 

The question is, how are you helping them achieve the same goal? If my core message is about freedom, and I want others to experience freedom, I need to offer a solution that guides my clients towards it. 

This is in fact what led me to build my brand development coaching program. 
If you are a freedom-obsessed woman who aspires to live a vivacious life, join the waitlist for my brand development coaching program or see if a customized social media branding package is a better fit for you.

Entrepreneurship as Activism: Make Money with Your Skills and Uplift Your Community

Entrepreneurship as Activism: Make Money with Your Skills and Uplift Your Community

Income inequality in the U.S. has grown, with inequality showing up along race lines. Statistics on income inequality from the Pew Research Center show that as of 2018 the median income in black households is 61% of the median income in white households.

This disparity is the result of years of wealth generation by white people in the U.S. at the expense of POC. Fortunately, the digital space has created opportunities for POC to make money with our skills, be an entrepreneur, and start closing the wealth gap. 

This purpose is at the core of Jakiya Brown Thiaw’s work whose business is rooted in activism. Jakiya joined me for the last episode of my Transition: From Corporate to Entrepreneurship series to talk about how people can make money online using their skillset.

Entrepreneurship as Self-Care for POC

During our talk, Jakiya shared her experience quitting corporate twice, but entrepreneurship was not her goal. As a black woman, Jakiya dealt with microaggressions and was overworked, which led to burnout.

Her decision: quit and rest.

When she returned to corporate a second time, it was at a time when the killings of Black people at the hands of the police and protests headlined the news. This was around 2014 during the murders of Eric Garner, Michael Brown, and Tamir Rice among others.

Hearing the protests while working and hearing her co-workers ask what was happening made her realize she was not where she wanted to be.

All these factors led her to think she could not be herself in corporate. While she knows better now, having her own business has given her the freedom to be herself. 

In a world where professionalism is dictated by elitist ideals of whiteness this type of freedom is a form of rest for POC. It is resting from having to talk or act a certain way.

Entrepreneurship, then, becomes a form of self-care for many POC like Jakiya and myself.

To maintain this lifestyle, however, it is crucial to monetize your skills in a sustainable way.

Leverage Your Skills to Make Money

Like Manu’s advice on how to build a successful business, Jakiya says to start with skills you already have. What do you know to do that you can start doing right now? From here, you can package your skills into offers by doing the following: 

1. Have a Clear Solution and Offer

Having a skill alone is not enough. You need to be clear about what you want to do. Like Jakiya says, you do not have to get everything perfect, but you do need to have clarity. 

Do you know your industry, your avatar (i.e. your ideal client), have a clear message, and offer a solution? 

Even if you are great at doing what you do, if you are not solving someone’s problem, people will not buy from you. Having a clear vision, voice, and solution transforms your skills into offers you can sell. 

If you do not have these, it does not mean you cannot make money using your skills. Use your abilities doing freelance work. This will pay off in the end since you will gain experience, which translates to charging more.

2. Master Your Skill

If you are going to sell something, master it! 

Mastery of your skill is not only about honing your craft. It is about creating the right processes to replicate results. 

Jakiya mentions how she did not create products and services around traveling even though people asked her how she did it. Why? 

Because it was not “a proven concept that [she could] copy, paste, and replicate”. 

To sell your skills, you need to “make sure the processes can be replicated and proven”, and then you can sell. To do this, you need to try it out with different people. [Read: test out your skills].

You can do this by offering something for free or for a lower cost, so you can gain the experience and testimonials. 

Once you’re ready to bring your big brand vision to life, the Social Media Branding Package may be just what you need. This is a one-stop shop service for building a cohesive, stand-out brand AND content strategy that work hand in hand. Or you can try these customizable branded Canva templates that are easily personalized to share your skills in an on-brand way.

Entrepreneurship as a Practice of Liberation

One aspect of monetization few talk about is that monetization is more than just hitting some ideal number [Read: 100K should not be your goal].

You will often hear people say they hit 100k or have a six figure income as a sign of success. These claims ignore that these numbers are arbitrary. 

As Jakiya notes, the six-figure goal is simply “a figure that was made up by corporate America to keep us in a construct of working towards that”. 

Jakiya makes an insightful point in saying that “it is a ceiling . . . [and your goals should be] about your lifestyle” as well as the impact you want to make. 

During our discussion we talked about how you may not even need 100k to live the lifestyle you want. For some, 200k may be enough if they get to live a life that makes them feel wealthy in other ways like spending time with family, traveling, or just having a slow morning. So why is the focus money?

Focus on increasing your quality of life instead. 

Monetization is also about making an impact. Jakiya uses entrepreneurship as a tool for activism to uplift her community and close the wealth gap. 

I had to ask myself these questions in my own journey. While at first I wanted to share my story simply to share it, I eventually had to sit with the questions of: “How does sharing my lifestyle help other people get there? How can I help take people with me there too?”

Like Jakiya says, “If I’m winning, and they’re winning, and, like, we all are out here winning”. 

An entrepreneurial journey rooted in activism means having a real conversation with yourself about the impact you want to make in the world and the legacy you want to leave. 

For me, it is a legacy that centers freedom for women. I want other women to know the freedom I know because of my personal brand. 

Owning my freedom and showing others how they can attain theirs is the motivation behind my brand development program: to help women develop brands that are profitable and true-to-self. 

Remember to watch the complete interview with Jakiya and the rest of the Transition: From Corporate to Entrepreneurship series of interviews with six amazing women who are experts in their fields and are creating a positive impact in the world.  

If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.

Start a Successful Online Business with a Strong Entrepreneurial Mindset

Start a Successful Online Business with a Strong Entrepreneurial Mindset

If you’re here, you might be planning to start a new business. The opportunities to grow an online business have grown exponentially and you may be ready to seek the opportunities the digital space is offering. 

However, because many people are turning to digital businesses as a source of income, there is a misconception that it is easy. 

The reality is that your business success will depend largely on building the right business mindset. In this installment of my series Transition: From Corporate to Entrepreneurship, Manu (founder of Your Social Team) and I discuss what it means to build a successful online business.

From having the courage to start your business to investing wisely, we discuss some of the mindset shifts you should be making to succeed as an entrepreneur.

Overcome the Fear to Start 

In our talk, Manu mentioned that there may be fears or resentments that prevent some people from moving forward. She saw this when she was laid off after 15 years in the corporate during a massive lay off at her job. 

Despite the initial feelings you may feel if you were laid off like Manu or because of other fears, overcoming fears as an entrepreneur is part of building a business mindset. 

Research has shown fear can have both a positive and negative impact on entrepreneurs. If your fears are about your ability or the potential of your idea, it is more likely to prevent you from taking action. 

Instead of feeling paralyzed by fear, reframe your situation and think about the advantages you hold depending on where you are in your journey. As someone who started a business at 40-years old, Manu is aware some see it as “too late”, so she shared how you can reframe concerns about age for both older and younger people. 

Manu explains the stakes might be higher for older individuals since they are more likely to have a family. This was the case for Manu who has two kids. 

This might make starting a business seem daunting, but, as she explains, the benefit of starting at a later age is your work and life experience. 

Acknowledging the experience you have can make the process of starting less scary. 

On the other hand, a younger person is likely to have less experience but is also less likely to be financially responsible for supporting a family. This means they can take risks without that added stress.

Regardless of your age, taking an objective assessment of your skills and situation will help you overcome the initial fear. 

After this, you can focus on leveraging the skills you already have and do the work to grow.

Start a Business from Nothing by Focusing on YOU

Doing the work is crucial to a successful business, especially in the digital space where many people jump on trends for the promise of quick money and build business models that are not sustainable or true-to-them. 

Looking to others and trying to be like them rather than having a true-to-self social media presence may lead you to miss facts like these people’s background. 

[Once you’re ready to bring your big brand vision to life, the Social Media Branding Package may be just what you need. This is a one-stop shop service for building a cohesive, stand-out brand AND content strategy that work hand in hand. Or you can use these customizable branded Canva templates to create on-brand content!]

Manu points out, some people who are doing well on social media now may have grown an audience because they were doing something different before like being a travel blogger. This is my experience. 

I started as a travel blogger offering tips on traveling like tips on traveling solo as a female traveler or affordable beaches to travel on the holidays

Travel blogging is not my focus anymore, but it played a crucial part in my journey to help me understand I want to help freedom-obessed women develop profitable brands, so they experience the same freedom I feel by being location-independent. 

My own journey trying various jobs, including testing 1:1 coaching, taught me skills I now use in my brand development program. Unfortunately, not everyone does the necessary work.

One of the most problematic issues Manu and I discussed is the trend of people offering consulting or coaching services without doing the work first. They want to teach other people strategies they themselves have not tested.

Another problematic trend resulting from the increased discussion of passive income in the digital space: the increase of digital products. Similarly, there are people who do not want to work with people or test out strategies but want passive income with a digital course. 

They end up wasting time and money building a product that nobody buys because they have not built their audience. If they do sell, they sell untested strategies that make the digital space appear like a pyramid scheme.

This impulse to follow a trend without assessing if it is right for you, ends up hurting you and other people. Instead of creating a business based on trends, build a sustainable business that is true-to-you. 

Focus on specialized skills you already have (e.g. design if you are a designer) and build a brand, so your audience knows who you are. If you decide to offer coaching after having more experience, your audience will be ready because they will see you are doing the work. 

[Bonus Tip: In your digital presence, remember that “how to” tips are not the only way to offer value to your audience. Offer your point of view on a trend or concept in your industry to show your expertise AND values. Learn more about how to build your personal brand in this guide].

Invest Your Time and Money Wisely

It is important to mention that doing the work does not mean subscribing to the grind culture. Hard work is not the same as overworking to the point of burnout. You are your business’ biggest asset. 

The best way to avoid burnout is to focus on your zone of genius and invest in both your education and support for your business. One of the biggest mistakes beginner entrepreneurs make is investing in the wrong things such as a website or logos. 

Instead, work in your zone of genius to develop services and products that make use of your innate skills. Investing in yourself will bring higher returns of investments because you will be able to offer higher priced items or develop business models that scale without taking more of your time (e.g. membership business model).  

While you may DIY many parts of your business in the very beginning, and it will be a lot of work, the goal is to generate money to both sustain yourself and your business, so it is important to be mindful of how you spend your money, time, and energy. 

If you can learn something that is not in your zone of genius, but it is going to take hours of your day for weeks or even months, step back and evaluate. Decide if it is best to deprioritize it and postpone it, or if it is important to hire someone to complete the task. 

If it is not in your budget, figure out how you can better use the hours you would have spent learning the new skill to generate income instead and cover the cost of hiring someone. 

Like Manu says, there might be fear when you make your first big investments, but as an entrepreneur, it is about making the necessary investments to grow. 

If you are ready to grow, clarify your messaging, and build a cohesive brand that feels true-to-you, join the vivacious brand development program, or sign up to get your customized social media branding package.   

Remember to see the complete interview with Manu for more tips on how to start your online business. And checkout the rest of the Transition: From Corporate to Entrepreneurship series to help you set up the foundation for a successful entrepreneurial journey.

If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.

Budget Checklist to Quit Your Job and Start Your Business

Budget Checklist to Quit Your Job and Start Your Business

When I quit my 9-5 corporate job, I left without a financial plan. Looking back on my entrepreneurial journey, however, I know that organizing your finances beforehand can positively impact the development of your business.  

As part of my Transition: From Corporate to Entrepreneur series, I sat with money and life coach Meghann for what felt like a personal budget masterclass (see the full talk here). 

I asked Meghann to guide us through actionable steps, compiled in this checklist, that can prepare you to quit your job. As you go through the list, know that your budget should be personalized to achieve your personal business and financial goals. 

Goal Setting and Money Allocation 

Getting clear on your goals is an essential step when you start a budget. This will help you identify where you are financially and where you want to invest your money. 

For example, my goal is to live vivaciously. To me that means having a lifestyle that allows me to travel freely and move at my own pace, which includes having a location-independent business.  

Visualizing the lifestyle you want and setting goals accordingly will help you be more critical in the next step: creating a balanced budget. 

To get started with lifestyle visualization, check out the Vision Book I created!

Create a Budget to Have Control of Your Money

Having a clear vision of your goals, you can now take a closer look at your income and expenses. As difficult as it may be at first, it is necessary to be aware of how you use your money to better direct it.  

Get started by tracking your spending. 

Do this without judgment. Remember that your budget is not set in stone, so you can make the necessary adjustments. 

[Pro tip: Meghann recommends using an excel sheet or app that allows exporting onto a sheet to actively engage in planning your budget. You can use her Spending Tracker Template here]. 

Use this information to decide where you want to be spending and create a budget.

Tracking your spending will help you make better decisions about where you want to be spending. You may find that you overspend or underspend in some areas. 

Here are a few things to keep in mind while you create your budget. 

  1. Check in with yourself. Are you happy with what you are spending? Is it in alignment with the life you are creating?
  2. Creating a budget is about making agreements and intentions with your money. As Meghann explains, maybe spending on brunch with friends is something that brings you joy, so while you may limit how much you spend, you don’t have to cut it out of your expenses. It’s about spending intentionally.
  3. Always remember to spend less than what you earn. Your budget is not like everyone else’s, so this will likely look different for you than others. This means no comparing.
Budget checklist 101 for new entrepreneurs
Your budget is not like everyone else’s!

While these temporary adjustments may seem difficult, staying at a job that takes away your joy is more detrimental to your health in the long run. 

After tracking your expenses and knowing where your money is going, you can start saving towards an emergency fund. 

An Emergency Fund Made for You

The purpose of this fund is to sustain you if you have no income coming in. This is particularly important at the start of your entrepreneurial journey, which can be unpredictable. 

The amount in your emergency fund will depend on your individual circumstances. Meghann shares some factors that may influence that amount may be how secure you feel in your current job and whether you have family support should you lose your job. 

These funds must include all non-discretionary expenses. These are expenses that are non-negotiable like rent, food, bills, etc. From there, you can choose to have additional categories such as “going out” if you want to keep a sense of normalcy should you lose your source of income.

Three months, six months, or a year? 

I asked Meghann how long our emergency fund should last, having heard three months was the suggested time period. However, Meghann explained that three months is the minimum, but some people may choose to create funds for longer periods of time. 

As with investments, money in your emergency fund will always come with a risk because you cannot predict the future. This is why it is useful to have a backup plan.

For me, three months was enough because I knew I would be willing to do anything including freelancing. Worse case scenario, I knew I had my family’s support. 

[Pro Tip: Get rid of high interest rate debt such as credit cards. Otherwise your emergency fund may not be enough, and you will have the additional stress of paying off a debt.]

Once you have a good handle on your finances, you can shift your focus to creating an exit strategy and building wealth.

Your Exit Strategy: Investing in You

With an emergency fund in place, any leftover money should go towards investing. This could include investing in things that will generate assets and income when you choose to quit.

For example, you can invest in your personal development by hiring coaches or taking courses that make your transition to entrepreneurship smoother.

Having a skill set that will allow you to thrive and having a better understanding of where you are financially will let you focus on leveling up your business.

Are you still unsure about whether entrepreneurship is a possibility for you? I invite you to dig deeper to learn if this is because of limiting beliefs around money.  

If you are ready to invest in yourself, invest some time in listening to the Transition series where I and my guests give you free advice to quit your job and achieve your entrepreneurial goals. 

Make sure to check out the complete talk with Meghann for additional budgeting info! And for additional tips on starting your business, check out my blog on mistakes to avoid when starting out!

If you’re an entrepreneur ready to bring your big brand vision to life, the Social Media Branding Package may be just what you need. This is a one-stop shop service for building a cohesive, stand-out brand AND content strategy that work hand in hand. OR check out these customizable branded Canva templates!

If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.

Workplace Bullying: What Is It and How Entrepreneurship Can Get You Out

Workplace Bullying: What Is It and How Entrepreneurship Can Get You Out

TW: Discussion of bullying at work, microaggressions, and sexual harassment. 

This past April I sat with Amanda Kohal in my series Transition: From Corporate to Entrepreneurship.  During our discussion, we shared stories about workplace bullying and of how being our own bosses helped us walk away from corporate and live a vivacious life.

Our stories in corporate, sadly, are not out of the ordinary. According to the Workplace Bullying Institute’s (WBI) 2021 report, 30% of workers experience bullying and 19% witness it. This means nearly half of workers directly or indirectly experience hostility at work. 

Despite the reality of corporate trauma, we don’t talk about it openly in our society, and those experiencing it often suffer silently. 

The workplace becomes an uncomfortable space filled with triggers like the typical “happy friday” greeting at work becoming a reminder that we reserve happiness for the weekend.  

Yet, because we don’t talk about this issue honestly, many of us may minimize or be unaware of the many ways corporate environments traumatize us.  

What Workplace Bullying Looks Like

The WBI defines workplace bullying as “the repeated, health-harming mistreatment by one or more employees of an employer: abusive conduct that is either verbal abuse; or behaviors which are threatening, intimidating, or humiliating; or work sabotage, in some combination.”

From the obvious to the subtle, Amanda and I shared various examples of these behaviors from past bosses and co-workers. 

An A**hole Boss 

Amanda recalls a specific meeting she attended after having spent an entire night working on a task. In this meeting her boss “went into a rage about how [people] didn’t do things fast enough”.  

Most of us may recognize the angry, threatening tone of the boss in this scenario but may miss other layers of inappropriateness in this response: the unreasonable expectations and dehumanization of his co-workers. 

It is understandable to have set expectations and standards in a workplace, but setting unrealistic deadlines that end up sabotaging a worker’s performance and then devaluing their work for not meeting unreasonable expectations undermines the value of employees as people.

Yet these expectations are justified in an environment that values profits and productivity over the well-being of employees. Because of the widespread grind mentality in corporate America, many normalize these expectations rather than recognize how dehumanizing it is for employees to work to the point of burn out.

Other behaviors that lead to a sense of humiliation or shame may not show up as loudly as a screaming boss but are just as debilitating. 

Conforming to Corporate Culture: Shape Up or Ship Out

In my own experience, it showed up in bosses’ micromanaging and exclusionary behaviors. 

Little things like not eating at my desks were seen as abnormal and scrutinized, leaving me with little to no autonomy in the workplace. 

A clear example of exclusion was a moment when my co-workers had a mini-celebration at work to which I was not invited. After the fact, I was told there were snacks and cake in the break room if I wanted some. 

It may be easy to dismiss these behaviors and say, “just get over it”. As with other forms of abusive behavior, this advice does not help. 

For those of us who have experienced it, we know that it is not one incident but the accumulation of moments like this that can create self-doubt and cause us to feel disempowered. In my transition story I share the impact this had on my mental and physical health. 

These seemingly small acts can be more triggering when they are tied to other social issues such as racism and sexism among others.

When Workplace Bullying Becomes Harassment

In cases when belittling someone is based on some aspect of their identity (e.g. race, gender, sexual orientation, religion,etc.), it becomes harassment. As with other forms of bullying, these can range from overt to subtle forms of microaggressions. 

Data from Lean In shows that ⅔ of women still face microaggressions. Even though there has been progress for women in the workplace, men still outnumber women in leadership positions, and the work environment often reflects expectations based on a limited idea of masculinity.

To date, the workplace is still largely driven by ideas of competition and rugged individualism that demand a detachment from our emotions. People of all genders participate in this. 

One of the most disconcerting experiences for me was being called emotional by other women. The stereotype of women being emotional has been used by men to invalidate and disempower women though emotions are natural for everyone.

As Amanda pinpoints, it is disappointing to see women acting as many men have towards other women. This type of behavior, unfortunately, maintains the status quo and creates an environment that can become threatening to women. 

When these ideas go unchallenged, it creates an environment where, even if women are in a leadership role, people can still feel comfortable behaving in sexist ways. 

Amanda shared a specific instance where she was in an elevator with about five other men. One of them made a comment to the other men about remembering “what they learned in the sexual harassment training”. 

Many may see this as just a joke, but in a society where 35% of women in corporate experience sexual harassment and 81% experience it nationally, these words carry a lot of weight.

These, among many other toxic interactions, led us to quit corporate. 

Entrepreneurship: A Path towards Healing

For both Amanda and I, entrepreneurship allowed us to walk away from the corporate world and empowered us to build communities and businesses that align with our values. 

Not only that, but in building our businesses we regained our sense of self and worth.

The trauma I experienced has served as motivation for building my personal brand around freedom, and it is why I created my brand development program. Understanding the impact entrepreneurship has had in my life drives me to support others in their journey. 

If you’re an entrepreneur ready to bring your big brand vision to life, the Social Media Branding Package may be just what you need. This is a one-stop shop service for building a cohesive, stand-out brand AND content strategy that work hand in hand. Or try these customizable branded Canva templates to make content creation easier!

If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.

5 Science-Based Benefits of a Business Retreat

5 Science-Based Benefits of a Business Retreat

If you’re feeling the hum-drum of your business routine or feeling disconnected from your goals, a business retreat can be a great way to recharge and gain perspective. If you’re not feeling like this, you shouldn’t wait until these feelings show up for you to book your entrepreneurial retreat. 

Investing in your business is vital for growth and studies show that retreats provide various health benefits. The right one can support your goals while you also enjoy the benefits of travel. Here are five science-based reasons to go on a business retreat.

Retreats Reduce Stress

Reducing stress is important to your overall well-being. We are often unaware of the stress triggers in our environment like the bills sitting on the counter or the neighbor’s dog that won’t stop barking. But stress can negatively affect brain function like memory, focus, and stress management.

To be a successful entrepreneur, you need to care for your brain’s health. A lapse in brain function hurts you and your business as you’re unable to give it the proper attention. Traveling creates distance between you and every-day triggers. 

Studies on vacation resorts and meditation retreats showed an increase in wellness. People experienced more energy, less stress, and their immune system was positively impacted, so there’s the added benefit to your physical health.

Travel Boosts Your Creativity

Having a creative mind goes beyond the arts. It is essential for innovation, so nurturing creativity is important for entrepreneurial success. Luckily, traveling can boost creativity for various reasons. 

For one, it exposes you to new and different experiences that can ignite new connections; in fact, openness to new experience is one trait of a creative mind

Traveling also offers a change in pace, giving us the time to slow down and reflect. The slower pace allows you to relax and daydream, which can fill your days with intentional idleness. 

These activities are typically considered unproductive but are essential for creative insights. 

Retreat to Increase Focus

At a retreat, you are away from the day-to-day distractions. This primes you for deep work, the kind Cal Newport describes in the work of deep thinkers who have changed the world. If you’re looking to make a great impact, scheduling deep work should be part of your everyday goals, but a retreat can offer a heightened form of this type of work. 

To better take advantage of this benefit, consider booking a one that connects you to nature where you can pause to take it all in. Being in nature improves focus since it gives your brain a cognitive break.

I created a Vision Book that is a great chance to spend time in reflection to give you a chance for this kind of focus outside of a retreat too!

Learn Skills to Grow Your Business 

Keeping in mind that a retreat is a vacation with intention, the intention of a business retreat is to support your development as an entrepreneur. Admittedly, workshops focused on skills you need to be successful can be taken anywhere (like wherever you are right now – you can learn something new with my FREE brand strategy quiz!)

So why go to a retreat? 

The benefit is that you are in a relaxed, creative, and focused state. This means you will better process new information, resulting in a deeper impact on your growth.

Find New, Supportive Connections

We’re not only talking networking but genuine connections. Networking is a great way to expand your social circle, but more importantly, a quality retreat will encourage deeper connections that build a sense of community. 

The relationships you form there could develop into collaborations and friendships. Attending a retreat with like-minded individuals means you may leave with a new business bestie or find your new cheering squad to help you stay motivated long after your trip is over. 

This is a major benefit since having good relationships is key to a healthy and happy life according to a 75 year-long study.

Choosing the Right Retreat

Understanding the short and long-term influence a retreat can have in your life and finding one that aligns with your values and goals is important. I and Vivienne understand the impact that such a trip can have. 

Our all inclusive retreats bring women together to create a supportive community and encourage your growth. This is why we integrate wellness, fun, and learning into our itinerary.

We offer workshops on branding, content strategy, storytelling, and business. We also include wellness activities like hiking, a gratitude circle, and a custom journal focusing on mindset, daily reflections, and routines.

All these will strengthen your foundation, so you can continue showing up as your best self and continue making a positive impact in your client’s life.

If you’re looking into a retreat because you want to amp up your biz, here are some tools for you!

Ready to bring your big brand vision to life? The Social Media Branding Package may be just what you need. This is a one-stop shop service for building a cohesive, stand-out brand AND content strategy that work hand in hand. 

If a brand refresh could bring your brand back to life, these customizable branded Canva templates can get your business soaring high into the new year. 

If you want to find your authentic brand strategy, check out this brand strategy quiz I created to help you understand how to show up in your business in alignment with your unique energy, personality & Human Design.