How my journey started.



(especially of a woman) attractively lively and animated.

Instagram brand strategy and design for online business owners

Livin Vivaciously is more than a business name…

personal branding coach and educator

It’s a life philosophy!

And why I built my brand intentionally to live with the freedom I’ve always desired.

Born in Egypt, raised in Kuwait, and currently living nomadically around the globe, my life has been a series of transitional moments. 

And it’s no surprise that I turned out to be the freedom-loving-travel-obsessed, kind of woman that I am.

I’ve been traveling the world solo for over 10 years, journeying through the internal and external realms of self-discovery and what it means to be fully alive and serve with purpose. 

Let me tell you how my dream of a safe 9-5 job with a six-figure paycheck, and the title “Creative Director” revealed what I most desired for my life…

I was 19 years old when my family moved to the US seeking asylum from the political unrest in Egypt. Little did I know that this move will change the trajectory of my life.

I got myself through university and graduated with a degree in Fashion Design and a few notable awards I can brag about, I packed my bags and headed to what I thought was my dream city—NYC.

I had no plan and no job but through networking, I landed a “dream job” as a designer for a big brand in corporate America.

And guess what?

It was absolutely miserable!

From a toxic environment, a bullying boss to visible signs of stress and disease in my body, I knew I had to leave! [get all the deets here]

Brand design for small businesses and branding woman of color entrepreneurs

So I left and never looked back!

Let me tell ya, I’m so grateful that I started this business. It has become my own personal revolution!

Through my business, I help heart led women, like myself, who want way more out of life and have a lot to share with the world, to build and grow their personal brand that reflects their values, tells their story, and brings them income, impact, freedom, and JOY!

With my years of experience in sales, marketing, and design experience at companies like Estee Lauder, Victoria’s Secret, CURLS Beauty Brand—to name a few,  I’m able to create complete brand and marketing strategies that help my clients go from idea to cash in a very true-to-self way.

I offer brand development coaching programs to guide you through the brand-building process and a custom social media branding package to build your brand from A-Z. I also offer workshops and love to speak at platforms and companies that align with my values.

So, how are you going to start livin vivaciously?