You have finally reached out to your favorite brand on social media to pitch them and they respond saying “Please send us your media kit for review.”
You nervously think to yourself “what the heck is a media kit?!!”
Then you panic google search what it is and why brands need you to send one before they decide to work with you or not.
Well, my friend, I’m glad you looked it up and landed here because I’m going to tell you exactly what a media kit is and why you need one to work with brands as an influencer or content creator.
I will also tell you what to include in a media kit and show you some examples to make things easier for you, so stick around.
What is a media kit?
Put simply, a media kit is your resume or portfolio.
It is a document comprised of visual and statistic data about your creative work and your social media influence.
Media kits allow you to quickly show a potential brand partner the quality of your content, the type of content you create, and what your numbers are like across your various social media platforms.
Why do influencers and content creators need a media kit?
Imagine applying for a job without a resume…
Yeah, you can’t do that. You will never hear back and your potential employer will never take you seriously.
Similarly, influencers and content creators pitching to brands to land brand sponsorships and deals, especially with the intention to be PAID, need, and must have a media kit ready to go!
Brands receive hundreds if not thousands of pitches and requests for collaborations from influencers and content creators on the regular.
You want to make their job easier by presenting them with a document that shows them, at a glance, all your numbers and what you can do to serve them.
Media kits are especially important for micro-influencers, and new content creators because they can show the brands you are interested in, numbers that may not be easily accessible to them.
For example, your account or post reach numbers or the influence you have through your stories based on the views and DMs you get.
How can a media kit help you land paid partnerships?
Brands, big or small, usually have a monthly or quarterly marketing budget allocated to use on collaborations with content creators.
The way they decide on where and who to spend this money working with depends on a few factors:
- Their marketing goals (at the time you reach out)
Are they trying to spread awareness? Are they running campaigns to promote certain products or services offered?
- New product launches
Brands will usually plan on using influencer marketing when doing new product launches.
- Target audience & style
They see that you have their target demographic and the content style that meshes well with content already existing on feed.
Remember, brands are always in need of fresh new content so it never hurts to pitch them even if you are unsure about their current campaigns.
Your media kit plays a big role in whether they decide to work with you (and offer you a paid deal) or not based on how you fit in within those top 3 deciding factors.
Pro Tip: Make sure your media kit and pitch reflect work that can fit within their demographic and marketing goals.
What should you include?
Now that you know you need a media kit to land paid brand deals, you need to create one.
I actually have a video on youtube that explains what you should include in a media kit:
Here is what you should include in a media kit as an influencer or content creator:
- Your Bio
This is an overview of who you are, what you do and how you help/influence your audience
- Your Services
This is a breakdown of all the different services you are able to offer to brands. Example: product photography or hotel reviews
- Your Statistics and Analytics
Here you will show brands your stats broken up into each platform you are active on. You don’t need to show every platform but highlight the ones where you have the most influence through.
Pro Tip: include hidden stats like your Instagram reach on posts, link clicks or your mailing list subscribers
- Your Past Collaborations
Your past collabs will help establish your credibility and accountability to brands before they invest in you.
If you don’t have any past brand collabs, start working on mock projects using your personal resources until you have some to showcase.
- Examples of Your Work and Content Creation Style
The same thing applies here as to # 4. You want to showcase your best work and not all your work.
- Your Contact Information
If the reader quick access to all your contact info as sometimes they will keep your media kit on file for future collabs and might not remember the email you contacted them from.
Media Kit examples for influencers:
Here are some examples of Canva media kit templates.
You can also check out this blog post by Sidewalkerdaily.com for more inspiration.
However, the way I create media kits is very strategic because my focus is on helping new content creators land paid partnerships. The media kits I design for my clients look more like this:
If you want to make sure your media kit professionally and strategically represents you, don’t hesitate to get in touch with me so that you can start earning money on social media doing what you LOVE.